Nollywood: YouTube not going to last as platform in Nigeria – Kanayo O. Kanayo

Youtube not going to last as platform in Nollywood – Kanayo O. Kanayo

Veteran Nollywood actor Kanayo O. Kanayo has raised concerns about the increasing number of Nigerian actors and producers using YouTube as a platform.

He expressed worries about the negative impact of the trend of conducting intense one-day shoots among upcoming actors. Kanayo criticized the practice of charging high fees for single-day shoots, where actors are expected to complete multiple scenes within a limited time frame.

In a video shared on Instagram, Kanayo highlighted the risks to professionalism and long-term sustainability caused by such demanding working conditions. He also mentioned the potential health issues that could arise for actors due to these practices.

Kanayo pointed out the lack of foresight and professionalism among Nigerian actors who prioritize short-term gains over sustainable practices. He emphasized the importance of creating a procedure for lasting videography and content creation.

The veteran actor concluded by expressing his belief that YouTube’s presence in Nigeria might diminish if the platform continues to be used in this manner. Kanayo raised concerns about the sustainability of the current model, where actors charge exorbitant fees for one-day shoots and pack in numerous scenes within a short period.

He cautioned against prioritizing monetary gains over professionalism and warned that such practices could harm the long-term viability of the industry.

Kanayo urged actors to consider the impact of their actions on the overall professionalism of the industry and the sustainability of platforms like YouTube in Nigeria.


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