Ayra Starr, the talented artist whose music has already garnered over 35 million streams on Spotify with her release of Commas in February, recently spoke about her expressive musical style and the significance of being selected as Spotify’s EQUAL artist.
Describing her sound as “highly vibrational, eccentric, unique, and beautiful,” Ayra shared her excitement about being appointed as a Spotify EQUAL Ambassador. She expressed gratitude for the opportunity to represent women in Afrobeats and African women in general, acknowledging the EQUAL program’s efforts in highlighting the hard work of female artists in the music industry.
For Ayra, this recognition holds great importance as she sees it as an opportunity to support her gender and level the playing field in the music industry. Spotify’s EQUAL program is dedicated to supporting female artists by providing them with a global platform through playlists, content hubs, and partnerships.
Monica Kemoli-Savanne, Spotify’s Senior Artist & Label Partnerships Manager for Sub-Saharan Africa, emphasized the platform’s commitment to empowering women in the music industry and creating a more equitable playing field. She applauded artists like Ayra Starr for gaining global recognition and inspiring future generations, showcasing Africa’s abundant talent that only needs the right platform to shine.
In 2023, Spotify hosted 15 EQUAL activations leading to over 14.8 million artist discoveries through EQUAL playlists. EQUAL artists received 11,800 editorial playlist adds, demonstrating the program’s significant impact and reach in supporting and promoting female artists in the music industry.
