The AfCFTA Young Entrepreneurs Federation (AfYEF) has successfully launched the inaugural Trade Queen Africa (Miss Traq) project in Accra.
Intended as a beauty pageant theme, the Miss Traq project aims to empower young women and youth in Africa through entrepreneurship and financial independence.
During the launch, President of AfYEF, Siita Sofo Hissan emphasized the significance of the Trade Queen Africa project as a means to bridge the gap in the African trade space across various factors and players.
Miss Traq goes beyond physical beauty, focusing on mobilizing and educating women and youth through entertainment and raising awareness about economic opportunities, as encapsulated by the motto, “Beyond beauty, fostering trade”. Mr Hissan stated that the project evaluates participants based on their capacity to enhance the economic well-being of women and collaborate with market women. This is aimed at addressing the lack of representation for women in economic decision-making processes, particularly in international trade.
Themed “Harnessing African Beauty for Women’s Empowerment, Trade and Investment,” Miss Traq is open to all African countries and the diaspora. The project seeks to provide a notable platform for discussing the economic challenges faced by women and youth engaged in trade, with the goal of achieving a more inclusive and empowered future.
Also speaking at the launch, Chief Executive Officer of Trade Fair, Dr. Agnes Adu, pledged support for the project through a sponsorship deal and exhibited its products to potential foreign stakeholders.
This initiative is a significant step towards creating economic opportunities for women and youth in Africa, and is an avenue to empower them for a more sustainable and inclusive future.