The CEO of Lynx Entertainment, Richie Mensah, has shared insights into his decision to shift his focus towards the business side of music.
In an exclusive interview on the Citi Business Festival On-air series, themed ‘The Music Business’, Richie Mensah revealed his journey in the industry.
Richie highlighted that his involvement in the music business began with the establishment of a studio, which eventually evolved into a record label. He emphasized that his venture into the business aspect of music predates his recognition as a singer. As both his music career and business endeavors flourished, Richie had to make a conscious decision to prioritize one area over the other.
Acknowledging the challenges of juggling multiple roles within the industry, Richie explained his choice to dedicate his efforts to the business side of music. He recognized the importance of setting up the business properly to contribute to the growth and sustainability of the music ecosystem.
Amidst the demands of attending shows, interviews, video shoots, and meetings, Richie realized the need to streamline his focus to drive impactful change within the industry. By taking the responsibility of managing the business side of Lynx Entertainment, Richie aimed to create a stronger foundation for the label and its affiliated artists.
With celebrated talents like KiDi and Kuami Eugene under the Lynx Entertainment umbrella, Richie Mensah’s strategic approach to the music business has undoubtedly played a pivotal role in shaping the success of Ghanaian artists.
The CEO’s dedication to fostering a thriving music industry reflects his commitment to elevating the local music scene and nurturing emerging talents.
