The entertainment industry in Ghana has witnessed a significant shift in recent years, thanks to the rise of digitization.
This shift has redefined how creative works are appreciated and engaged with, empowering artists to pursue their dreams and make money.
Platforms like YouTube, TikTok, and Facebook have become stages where passion meets profit, creating a new era of influencers and digital marketers.
However, amidst the promise of a global audience, there lies a darker reality for Ghanaian artists. The digital landscape has become a double-edged sword, exposing artists to piracy and offering meager compensation.
This paradox highlights a harsh truth: while visibility may increase, financial stability often takes a hit, leaving Ghanaian talent vulnerable and victimized.
The music industry in Ghana is facing challenges in adapting to a digital music scene, with limited access to credit and debit cards for streaming.
This, coupled with a convoluted distribution chain that leaves artists with minimal earnings, has created a precarious financial situation for musicians. Many artists also lack an understanding of digital platforms, making them easy targets for exploitation and piracy.
Furthermore, shady websites offering free music further exploit Ghanaian artists, turning digitization into a goldmine for opportunists. A similar trend is observed in the film industry, where traditional production and distribution methods are struggling to compete with digital streaming platforms.
With the decline of physical sales and shifting audience preferences towards Western content, Ghanaian filmmakers are facing significant challenges in gaining recognition and support.
