Kanye West recently revealed that his no-budget Super Bowl ad generated over GH₵237.3 million in sales in less than 24 hours.
This ad, for his Yeezy brand, consisted of a video of the rapper encouraging people to visit his Yeezy website.
Despite the lack of spending on the actual commercial, the sales figures were impressive and fans were amazed at the amount of profit he made in such a short time.
The 30-second slot that he didn’t pay for ended up generating 284,357 orders totaling $19.3 million in sales in less than 24 hours.
Kanye West and Yeezy made $19.3M yesterday after lowering prices to $20 and airing a $7 Million Dollar Super Bowl commercial that he filmed off his phone! pic.twitter.com/WOhLX6WtqV
— WORLDSTARHIPHOP (@WORLDSTAR) February 12, 2024
Online, many people expressed their admiration for Kanye West’s achievement, noting his commitment to making his products accessible to everyone at an affordable price.
Some lauded him for demonstrating the power of having a strong fan base, while others commented on the importance of being independent in business.
Kanye’s strategy of direct-to-consumer sales received positive attention as well, with people showcasing their support for the rapper and his brand.
