Ghanaian reggae dancehall artiste, Epixode, has voiced his opinion on the importance of clashes and rivalries in the dancehall music culture. In an interview with Amelley Djosu on Joy Prime’s Celeb Biz, he emphasized that these confrontations between artists have played a significant role in shaping the genre over the years.
Epixode pointed out that these clashes generate interest and attention towards the music, ultimately leading to an increase in numbers for the artist. He explained how fans are drawn to the drama and controversies between artists, which in turn boosts the visibility of their music.
Using the feud between Shatta Wale and Stonebwoy as an example, Epixode highlighted how it propelled both artists to become brand ambassadors for competing phone brands. He sees these rivalries as beneficial for the artists and the industry as a whole.
The ‘Odeshi’ hitmaker stressed the importance of understanding the dancehall culture and viewing these conflicts as ‘musical fights’ rather than physical altercations. He believes that these clashes are essential for the survival and growth of the dancehall genre.
Epixode encourages fans to appreciate the positive aspects of these rivalries and acknowledges the role they play in elevating the dancehall culture. Ultimately, he believes that clashes and rivalries are a fundamental part of what makes dancehall music thrive.
