Ghanaian rapper M.anifest recently shared his insights on the challenges facing the music industry in Ghana and what it takes for musicians to succeed. In a discussion with DJ Slim on Daybreak Hitz, M.anifest highlighted the importance of more than just talent in the music industry.
According to M.anifest, being talented is not enough to guarantee success in the music industry. He emphasized that individuals need to have the potential to make money in order to attract support and investment in their music careers.
M.anifest also pointed out the disparity between Ghana’s music industry and other creative fields, noting that the music industry lacks the same level of business acumen and infrastructure.
The rapper identified various challenges facing the music industry in Ghana, including the lack of a lucrative infrastructure and tangible industry standards. He stressed the need for creatives to be more serious-minded and called for the industry to create a more conducive environment for both artists and consumers.
M.anifest concluded by emphasizing the importance of good ideas and hard work in the industry. He noted that money does not bring success, but rather good ideas lead to financial gains.
The rapper’s interview with DJ Slim sheds light on the current state of Ghana’s music industry and serves as a call to action for creatives and industry stakeholders to work towards building a more sustainable and profitable industry.