Africa Tourism Partners (ATP) has recently appointed Francis Doku as their new West Africa Regional Representative.
Doku, a seasoned Ghanaian expert in marketing communications, media, and tourism promotion, is expected to bring his wealth of experience to strengthen ATP’s initiatives in the region.
ATP, a UN Tourism Affiliate Member and recipient of the UN Tourism Distinction Award specializes in tourism development and strategic destination marketing across various sectors such as travel, tourism, hospitality, aviation, and MICE-E (Meetings, Incentives, Conferences, Exhibitions, and Events).
Through partnerships and global networks, ATP aims to drive initiatives that deliver sustainable outcomes.
With over two decades of experience in strategic business leadership, media innovation, and tourism development, Doku’s appointment signifies ATP’s commitment to boosting West Africa’s growth as a global tourism and MICE-E powerhouse.
His diverse background in journalism, digital marketing, event management, and destination marketing makes him a valuable asset to ATP.
During his tenure at various organizations, including Digital Plugin Limited and Maestro Africa Group, Doku demonstrated his entrepreneurial skills and ability to craft impactful campaigns for renowned brands.
As General Manager of Adams Media Limited (Carat Ghana), he led successful media strategies for global brands, achieving significant growth in billings through strategic planning.
Doku’s passion for travel writing and destination marketing has allowed him to collaborate with different destinations, enhancing tourism awareness and conversions.
His experience in leading TV3 and MG Digital under Media General further showcased his transformative leadership skills, driving market share and audience engagement growth.
Kwakye Donkor, CEO of Africa Tourism Partners, praised Doku for his strategic vision, media expertise, and tourism knowledge, highlighting his ability to turn ideas into tangible impact.
Doku expressed his excitement for the role, emphasizing the need for collaboration to unlock West Africa’s tourism potential and transform communities.
As global travelers seek authentic and sustainable experiences, West Africa’s cultural richness and emerging MICE infrastructure position the region as a rising star in global tourism.
Doku’s appointment comes at a crucial time for African tourism, with his proven track record in digital transformation ensuring that ATP’s initiatives resonate in today’s interconnected world.
ATP, based in Johannesburg, South Africa, leverages strategic partnerships in various countries to execute impactful programs with measurable outcomes.
