Joseph Cudjoe, the Minister for Public Enterprises and a key member of Dr. Mahamudu Bawumia’s 2024 campaign team, has assured bloggers, online writers, and influencers of significant growth in their industry if Bawumia wins the upcoming elections.
During a meeting with the Ghana Bloggers Association and other digital content creators, Cudjoe highlighted Bawumia’s commitment to prioritizing the development of the content creation industry through his digitalization agenda.
The event, which took place at the Oak Plaza Hotel in Accra, brought together key players in the digital content space to discuss the future of the industry under Bawumia’s leadership.
“We, in the Bawumia team, led by the presidential candidate himself, thought of taking his message to the youth driving the digitalized economy. This is why we’re here today to engage with you, the practitioners and industry players,” Cudjoe stated.
As part of Bawumia’s plans, a digital officer will be appointed at the presidency to focus on policy formation and industry growth.
“This engagement with bloggers and influencers is part of our economic advisory strategy,” he added.
Cudjoe emphasized the potential for job creation within the industry, noting that as content creation increases, there will be a higher demand for employment opportunities. He also mentioned the importance of standardization, policy regulations, and wealth creation through monetization.
One of Bawumia’s key priorities is to ensure that the content produced by Ghanaian creators is of high quality and meets global standards.
“Monetization and standardization are key issues in the industry. It’s important that the content you create is of a quality that can be traded globally. I’m passionate about making sure we are able to sell what we produce,” Cudjoe stated.
The Vice President’s campaign revolves around the digital transformation of Ghana’s economy, with a vision to leverage the potential of the country’s young creatives, bloggers, and influencers to drive economic growth.
