The University of Media Arts and Communication (Unimac), in collaboration with Sony Middle East and Africa, has recently conducted a two-day photography workshop for selected photographers in Accra.
This initiative marks Sony’s first such program in Ghana and aligns with their strategic goal of expanding into the West African market. The workshop aimed to address the increasing demand for advanced camera technology in Africa.
Participants had the opportunity to immerse themselves in the Sony Ecosystem, gaining insights into how Sony’s innovative products and services can enhance their creative endeavors.
From cameras and audio equipment to gaming and smart devices, attendees learned valuable tips and tricks to maximize the potential of Sony gadgets.
During an interview with a representative from the University of Media Arts and Communication, it was highlighted that the partnership between Unimac and Sony aims to benefit local photographers by introducing them to high-end Sony products.
This collaboration was born out of the recognition that Nigerian photographers have an advantage due to Sony’s strong presence in Nigeria. Therefore, Unimac reached out to Sony to bridge the gap for Ghanaian photographers.
Moreover, Sony Middle East and Africa trainer, Kaleem Salem, conducted hands-on sessions focusing on basic photography techniques and the advanced features of Sony Alpha models.
He emphasized that while smartphones have their place in photography, they cannot replace dedicated cameras like Sony’s in terms of quality and functionality.
Looking ahead, Sony is exploring the Ghanaian market and considering establishing a presence in the country to offer Sony products and after-sales services.
To achieve this, the company plans to provide free training to photographers on using Sony products, especially the latest releases. The goal is to empower Ghanaian photographers to achieve superior results with Sony cameras compared to other devices.
In conclusion, the partnership between Unimac and Sony Middle East and Africa signals a promising future for Ghanaian photographers as they gain access to cutting-edge camera technology and training to enhance their skills.
This initiative reflects Sony’s commitment to supporting the creative community in Ghana and fostering a culture of innovation in photography.
