Renowned Ghanaian music producer Richie Mensah has recently shed light on the importance of more than just talent for musicians to succeed in the industry.
Mensah, recognized for his work with top artists like Kuami Eugene, KiDi, and MzVee, emphasized that while talent is crucial, it is not the sole determinant of success.
In a video shared on TikTok, Mensah highlighted the significance of discipline, marketability, business acumen, and industry knowledge for artists to thrive in the competitive music business. He pointed out that these factors often play a more significant role than raw talent alone.
The music producer stressed that many talented artists struggle to make a mark in the industry because they lack these essential skills. According to Mensah, around 80% of artists with raw talent fail to achieve their desired level of success due to a lack of understanding of the business side of the music industry.
“Many musicians fail to maintain the spotlight because music is more than talent but factors like marketability, business sense, and industry knowledge,” Mensah shared in the video.
He emphasized the importance of treating music as a business and mastering these key elements for sustained success in the industry. The discussion sparked varied opinions among netizens in the comments section, reflecting the ongoing debate on talent versus other critical factors in the music industry.
