Dancer and content creator, Endurance Grand, has brought attention to the essential role of dancers in music, particularly in prestigious events like the Ghana Music Awards.
During the Pulse Chat Session at the African Music Business Dialogue, themed ‘Why Content Creators are the New Taste Makers in Music Marketing,’ held on March 22, 2024, Endurance Grand emphasized the need for acknowledgment and compensation for dancers in the industry.
She expressed her dissatisfaction with the lack of recognition and dedicated categories for dancers at events like the Ghana Music Awards. Despite the significant impact dancers have on songs, they often go unnoticed and unrewarded.
Endurance Grand raised the question of why dancers, who add a special touch to songs with their choreography, are not given credit or a specific category at awards shows.
She highlighted the importance of crediting dancers, especially when their choreography plays a crucial role in the success of a song. Endurance Grand stressed the necessity for collaboration between dancers and artists in the music industry, emphasizing the importance of strong choreography in every music video produced in Ghana.
The discussion at the African Music Business Dialogue also featured insights from other speakers such as Mr. Drew and Official Starter, with moderation by Gideon Nicholas Day. The central theme of the event underscored the evolving role of content creators as influential figures in music marketing.
