The Musicians Union of Ghana (MUSIGA) continues its commitment to capacity building with an upcoming two-day workshop for members in the northern region of the country.
Scheduled for Thursday, May 30, 2024, and Friday, May 31, 2024, the workshop is part of a training programme supported by the Ghana Skills Development Fund (GSDF).
Thirty-two members of the union will participate in the workshop, which focuses on ‘Leveraging Digital Tools to Generate Revenue.’ The training aims to equip participants with the necessary skills to thrive in the increasingly digital music industry.
According to S. Kofi Agyemang, the General Secretary of MUSIGA, “It’s important that we equip our members with the necessary skills to enable them to compete favorably in the business and thrive, considering the rapid changes in the music industry.”
The workshop facilitator, Kwabena Ofei-Kwadey Nkrumah, also known as Spikey, emphasized the importance of content creation in generating revenue.
Participants will learn about the changing music landscape, developing a fan base, utilizing technological tools such as A.I., distributing, marketing, and monetizing content.
This workshop in Tamale is the third and final one in the series, following successful sessions in Accra and Kumasi. The project, which commenced last April, is set to conclude this year.
Participants from various regions have benefitted from these training sessions, and MUSIGA’s dedication to improving the skills and knowledge of its members remains unwavering.
