Taco Bell, the multinational fast-food chain known for its Mexican-inspired cuisine, has gone through several logo and slogan changes since its establishment in 1962.
The current slogan for Taco Bell, which has been in use since 2012, is “Live Más” which translates to “Live More” in Spanish.
According to a Taco Bell spokesperson, the slogan symbolizes the brand’s dedication to value, quality, relevance, and delivering an exceptional dining experience.
The iconic bell has been a central feature of Taco Bell’s logo since its inception, paying tribute to the restaurant’s founder Glen Bell. Over the years, the logo has undergone six revisions, but the bell has remained a constant element in the design. From the standalone Taco Bell name in the early days to the integration of the bell with the brand name in 1985, the logo has evolved to represent the brand’s identity.
Throughout its history, Taco Bell has experimented with various slogans to capture the essence of its offerings. Some slogans aimed to differentiate the brand from competitors like McDonald’s and Burger King, while others focused on the freshness and uniqueness of Taco Bell’s menu. From “The Fresh Food Place” to “Think Outside the Bun,” each slogan reflected a different aspect of Taco Bell’s brand image.
As Taco Bell continues to expand globally with over 8,500 stores worldwide, the brand’s logo and slogan remain essential components of its marketing strategy. The constant evolution of these elements underscores Taco Bell’s commitment to innovation and staying relevant in the ever-changing fast-food industry.
