The entertainment industry in Ghana has always been a powerful force, but its influence is especially significant during election seasons.
As the 2024 general elections approach, the role of entertainers, musicians, actors, and social media personalities in shaping public opinion and mobilizing voters is becoming more pronounced.
Musicians like Nacee Music have become key players in the political landscape, using their art to unite people and convey important messages.
Nacee’s song “Onaapo” became an unofficial anthem during the 2016 elections, showcasing the power of music to transcend political divides and bring people together.
As the 2024 elections loom, Nacee Music continues to create music that aims to foster national unity and support the political party he believes in.
Other artists, such as Shatta Wale, have also made an impact on politics through their music.
Shatta Wale’s song “Mahama Paper” became associated with former President John Dramani Mahama’s 2016 campaign, illustrating how music can influence political narratives and inspire collective action.
Beyond musicians, actors and filmmakers like John Dumelo and Lydia Forson have used their platforms to advocate for civic engagement and hold politicians accountable.
Films and TV shows with political themes, such as “Kejetia and Makola” and “The Republic,” have sparked important conversations about governance and civic responsibilities.
Comedians like Lekzy Decomic, DKB, and Clemento Suarez are also playing a significant role in Ghana’s political landscape, using satire to educate voters and address pressing issues in a digestible way.
Social media influencers like Sarkodie and Stonebwoy have become influential voices in Ghana’s digital space, shaping public discourse and engaging with their audiences on political topics.
Traditional media, including radio and television, continue to play a crucial role in political engagement through entertainment. Shows like “United Showbiz” and programs like “Drive Time” incorporate political discussions with entertainment, ensuring that listeners are informed and engaged.
Regional entertainers, such as Fancy Gadam and Kofi Kinaata, also play a vital role in mobilizing voters and connecting with their communities. Their music resonates with local audiences and helps spread political messages across the country.
The influence of the Ghanaian entertainment industry extends beyond the country’s borders, with diasporan artists like Fuse ODG and Amaarae using their platforms to promote voter registration and peaceful elections on a global scale.
As the 2024 elections approach, it is clear that the entertainment industry is not just a bystander but a driving force in Ghana’s democratic process.
The influence of musicians, actors, comedians, influencers, and media personalities is shaping narratives, mobilizing voters, and fostering dialogue in ways that traditional political strategies cannot.
