Spotify and Sony Music Publishing recently joined forces to organize a special Publishing Camp in Ghana.
The event featured exclusive panel discussions with industry experts like GuiltyBeatz and Wale Davies from Show Dem Camp, providing valuable insights into the latest production trends, creative techniques, and promotion tools for musicians, producers, publishers, and songwriters.
Phiona Okumu, Head of Music at Spotify Sub-Saharan Africa, expressed enthusiasm about the camp’s potential to unlock opportunities for Ghana’s music industry.
She emphasized the importance of great songwriting in creating tracks that resonate with fans and leave a lasting impact.
During the camp, GuiltyBeatz highlighted the significance of crafting timeless classics by embracing creative freedom and drawing inspiration from diverse sources.
He encouraged creatives to surround themselves with collaborators who challenge and inspire them to constantly push boundaries.
The event also provided practical guidance on leveraging Spotify’s creative support platform, Spotify for Artists, to empower African musicians in reaching global audiences through music streaming.
With tools like Songwriter Pages, Spotify Clips, and in-app song credits, artists can enhance the visibility of their work and give due recognition to the creative team behind their music.
Okumu emphasized the vital role of songwriters and producers in elevating African music, noting that their contributions play a key role in captivating audiences and making songs hit the charts.
Spotify for Artists offers a range of resources to help artists take control of their creations and art, ensuring that their next release stands out and receives the attention it deserves.
