Ghanaian music mogul, Richie Mensah, has shared his expert advice on the best timing for releasing songs in the music industry.
In a recent interview on “Daybreak Hitz” with DJ Slim, the Lynx Entertainment CEO highlighted the importance of long-term planning for maximum impact.
According to Richie, there is no one-size-fits-all answer to the question of when is the best time to drop a song.
He emphasized that the timing of a song release ultimately depends on the artist and their goals. However, he did offer some valuable insight into how to achieve a December hit.
“If you want a December hit, don’t release in December, it doesn’t work. To get a December hit, your song needs to come out between July and August, so that it has time for people to absorb it and love it,” Richie explained.
This strategic approach demonstrates Richie’s deep understanding of market dynamics and his commitment to fostering long-lasting connections with listeners.
It’s not just about climbing the charts quickly; it’s about cultivating a sense of anticipation and engagement that resonates with fans.
Richie’s holistic strategy not only showcases his industry knowledge but also reflects his dedication to nurturing the potential of the artists under his label.
