The Kenya Tourism Board (KTB) has praised the media for its crucial role in shaping positive perceptions of Kenya as a top destination for tourism and investment.
KTB CEO June Chepkemei highlighted the impact of media narratives in boosting both visitor and investor confidence in Kenya’s tourism offerings. She made these remarks during a reception for international media personalities currently touring the country.
Chepkemei emphasized the power of the media in influencing global travel trends and investment decisions by portraying Kenya in a positive light.
She described the journalists on the tour, representing 12 countries including the USA, Germany, France, India, China, South Africa, Ghana, Nigeria, Tanzania, Uganda, and the UAE, as brand ambassadors for the destination.
The media group is on a five-day tour of Kenya’s key tourist sites, just ahead of the upcoming Magical Kenya Travel Expo (MKTE) in October.
This expo is expected to attract over 3,000 delegates from more than 35 countries, facilitating business-to-business meetings with local tourism players and fostering new partnerships.
Chepkemei stressed the importance of positive narratives in optimizing destinations for both travelers and businesses.
She also mentioned the transformation of the media landscape in the digital age, with social media playing a significant role in spreading Kenya’s tourism story.
Furthermore, KTB will showcase Kenya’s diverse tourism offerings through over 20 specially curated itineraries, providing international travel trade professionals with firsthand experience of the country’s rich natural and cultural heritage.
Ms. Mackenzie Adele, editor of Tourism Update, praised Kenya’s media collaborations for effectively sharing untold stories about the destination.
She highlighted the media’s role in influencing people’s interest in travel by providing them with information and travel articles.
Chepkemei reaffirmed KTB’s commitment to strengthening its partnership with the media to raise awareness of Kenya’s unique experiences.
