NBA legend LeBron James has teamed up with Nike to launch a new sneaker inspired by breakfast cereal. Originally released in 2006 exclusively for LeBron himself, the sneakers will now be available to the general public.
The collaboration between LeBron James and Nike has a long history of successful shoe designs. The new LeBron 4 “Fruity Pebbles” sneaker will be available for purchase starting on March 7 at 10 am ET. Fans can buy the sneakers on Nike’s website and at other retailers that carry Nike products, with a retail price of $250.
The LeBron 4 “Fruity Pebbles” sneakers feature a white upper combined with a colorful graphic inspired by the iconic Fruity Pebbles cereal. The design cascades into the lower part of the shoe, creating a unique and nostalgic look. The outer soles of the sneaker also include the Fruity Pebbles logo, while the inner soles are lined with the colorful cereal design.
LeBron James has a history of successful collaborations with Nike, including the Nike Air Zoom Generation Debut in 2003, the Nike LeBron 19 in 2021 to promote Space Jam 2, and the Long Live the King collection in 2017. The new “Fruity Pebbles” sneaker is sure to be a hit among fans of LeBron James and sneaker enthusiasts alike.
