Guinness Smooth has officially kicked off its ‘Make It Yours’ campaign, a platform designed to discover and showcase emerging creative talents. The launch event took place at the MadSkyz Pub and Restaurant in East Legon, with a host of media personalities, influencers, and social media enthusiasts in attendance.
During the launch, Sabina Manu, the Head of Beers at Guinness Ghana, emphasized the brand’s commitment to nurturing creativity and fostering meaningful content creation through collaboration among creatives. She highlighted Guinness Smooth as not just a beer but a platform for new ideas and a catalyst for change within communities.
Manu expressed excitement about the potential impact of the ‘Make It Yours’ campaign in redefining style, culture, and community across Africa. She emphasized the brand’s belief in the power of creativity to push boundaries and create connections that inspire positive change.
The event featured electrifying performances by La Meme Gang and popular artist Joey B, adding to the vibrant atmosphere and bringing guests to their feet. Attendees also had the chance to network and engage with other creatives, forming valuable connections within the industry.
As part of the campaign launch, Guinness Smooth revealed a new refreshing look that mirrors its commitment to innovation and creativity. The brand’s new direction aims to spark conversations, inspire collaboration, and empower the next generation of creatives to make their mark on the world.
Overall, the ‘Make It Yours’ campaign sets the stage for a dynamic and inclusive creative community, where individuals can express themselves and unleash their full potential. Guinness Smooth continues to champion creativity and collaboration, encouraging creatives to take ownership of their art and make a lasting impact on the world around them.
