The West Africa Music & Arts Festival (WAMAFest) has announced exciting partnerships for its first-ever event, set to take place from June 19th to 22nd, 2024 in Accra, Ghana.
These collaborations with CEEK VR, Warner Music Africa, and OKAY Africa are expected to enhance the festival’s global outreach, accessibility, and significance.
CEEK VR has come on board as the official streaming partner, offering immersive virtual reality experiences to audiences worldwide.
This partnership promises to revolutionize the way people engage with music and arts events, allowing them to virtually experience the festival like never before.
Warner Music Africa has been named the official record label partner, bringing their expertise and resources to support the participating artists.
By leveraging Warner Music Africa’s industry knowledge, the festival aims to ensure that the music of West African artists reaches a broader audience, solidifying WAMAFest’s commitment to showcasing the region’s talent on a global platform.
OKAY, Africa has joined as the official media partner, leveraging its strong ties with the African diaspora to amplify the festival’s international presence.
Through their storytelling and digital media prowess, OKAY Africa will help showcase the festival’s performances, events, and behind-the-scenes moments to a wider audience, highlighting the richness of West African culture.
Mary Spio, CEO of CEEK VR, emphasized the potential of their Web3 technology to create earning opportunities for artists and musicians across the globe.
Meanwhile, Professor Jasmine Young, co-founder of WAMAFest, expressed her excitement about the event’s impact on the entertainment industry and the importance of collaboration in driving success and innovation.
The inaugural WAMAFest promises to be an inclusive celebration of West African music and arts, uniting industry professionals, artists, and fans in a groundbreaking virtual gathering.
The festival aims to set a new standard for cultural events, leaving a lasting legacy for the vibrant heritage of West African culture.
