Virgin Music Group has announced a groundbreaking partnership with Rain Labs, a boutique distribution and integrated label services company based in Accra.
The collaboration is aimed at catapulting African talent onto the global stage by providing comprehensive support for artists through digital distribution, marketing, creative production, and brand partnerships.
Rain Labs, with its dedication to empowering independent and emerging African artists, offers tailored services such as digital distribution, PR, streaming strategy, and creative production.
This partnership will enhance Rain Labs’ ability to reach over 128 digital streaming platforms, including Spotify, Apple Music, Boomplay, YouTube Music, and Audiomack.
Virgin Music Group, a global independent music distribution and services company known for championing artists worldwide, established Virgin Music Group Nigeria in 2023 to expand its commitment to the African music industry.
The company offers services including global distribution, streaming strategy, marketing, and artist development to elevate both emerging and established acts.
The partnership between Rain Labs and Virgin Music Group will benefit artists like Joey B, Cina Soul, Baaba J, MAUIMØON, Kofee Bean, Ess the Legend, and AD DJ, enabling them to leverage Virgin Music’s global network.
Together, the two entities aim to deliver impactful campaigns and sustainable pathways for artists to reach their full potential.
Albert Donkor, the co-founder and lead of Rain Labs, expressed his excitement about the partnership, stating, “This partnership marks an exciting chapter for African music. Virgin Music Group’s global reach aligns perfectly with our mission at Rain Labs, and we are eager to see the impact this collaboration will bring.
” Olukorede ‘Kay’ Ikazoboh, Managing Director of Virgin Music Nigeria, shared her perspective, saying, “Together, we aim to harness Rain Labs’ full potential and continue to develop innovative pathways for African artists to shine globally.”
With offices in Accra and London, Rain Labs and Virgin Music Group are set to revolutionize the African music industry, providing artists with the resources and support they need to succeed on a global scale.
