Talent manager George Mensah Britton emphasizes the importance of record labels in assisting musicians in gaining international recognition, such as winning prestigious awards like the Grammys.
In a recent appearance on The Chat on Channel One TV, George Britton expressed concerns about Ghana’s absence from the Grammy winners’ list and highlighted the necessity of a more organized music industry that places a greater emphasis on promotion and marketing rather than just talent.
Drawing attention to the recent achievement of Nigerian artist Tems, who claimed the Best African Music Performance award at the 67th Grammy Awards, George Britton pointed out the role of well-structured record labels and music executives in Nigeria in promoting their artists to global acclaim.
He noted that Ghanaian musicians possess similar talent but lack the necessary industry infrastructure to push their music beyond local boundaries.
George Britton compared the music industries of Ghana and Nigeria, stating that while Ghana focuses primarily on talent, Nigeria invests significantly in music promotion and marketing.
He highlighted the active presence of Nigerian musicians in the United States and the support they receive from their industry executives.
As the success of Tems at the Grammys serves as an inspiration, there is hope that Ghanaian artists and industry stakeholders will learn from Nigeria’s model and create an environment where artists are supported on a global scale.
The question remains whether Ghana can make the required adjustments to break into the Grammy winners’ circle, but the conversation around structured music promotion is gaining momentum.
