President John Dramani Mahama has announced a robust commitment to invest in Ghana’s tourism sector, aiming to rejuvenate this vital industry.
During the launch of the Black Star Experience on May 1, Mahama outlined his vision for enhancing the nation’s cultural offerings and promoting Ghana as a leading destination for global travelers.
The Black Star Experience is a cornerstone of Mahama’s 120-day social contract, designed to reposition Ghana as the cultural and creative hub of Africa.
He expressed the initiative as a pledge to rebrand the country, highlighting its vibrant festivals, rich music traditions, stunning fashion, compelling films, delectable cuisine, and the warmth of its people.
“Our goal is to showcase the brilliance of Ghanaian culture to the world,” Mahama stated, emphasizing the deep-rooted creative energy present in every region and community.
He vividly depicted the country’s diverse cultural expressions, from the majestic rhythms of the Hogbetsotso Festival in Anlo to the electrifying artistry of the Chale Wote Festival near Black Star Square, and the colorful Fetu Afahye in Cape Coast.
Mahama further envisioned a future where tourists engage deeply with Ghanaian traditions. “We want visitors not only to tour Ghana but to immerse themselves in our heritage and stories, returning as cultural ambassadors,” he added.
With this initiative, Mahama aims to elevate the nation’s profile on both digital and physical platforms, providing essential support to practitioners within the creative arts sector.
By fostering these investments, he hopes to cultivate an environment where Ghana’s tourism can flourish, enriching the experiences of both locals and visitors alike.
