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HomeEntertainmentLeverage digital platforms in music promotion – AT CEO urges artists

Leverage digital platforms in music promotion – AT CEO urges artists

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The 3Music Awards Festival made waves at the La Palm Convention Centre in Accra over the weekend, with a dazzling display of talent and entertainment.

The highlight of the evening was the presentation of the “Digital Act of the Year” award to the talented artist, Medikal, by the CEO of AT, formerly of AirtelTigo, Leo Skarlatos.

The 3Music Awards are renowned for celebrating excellence and creativity in the music and entertainment industry, bringing together top musicians, industry professionals, and eager fans.

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The Digital Act of the Year category recognizes artists who have utilized digital platforms to make a significant impact and showcase innovation in engaging with global audiences.

Leo Skarlatos expressed his delight at witnessing the power of digital platforms in the music industry, stating, “It’s inspiring to see how artists today are using digital tools to break barriers, reach wider audiences, and create movements that resonate beyond borders.

” Medikal’s win in this category was well-deserved, as his millions of streams, engaging social media presence, and innovative content have captivated audiences and established him as a trailblazer in the digital music realm.

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The evening was filled with unforgettable performances from Ghana’s finest musicians, further highlighting the fusion of music and technology in the modern era.

 

 

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Dickson Ofori Siaw
Dickson Ofori Siawhttp://ighanaian.com/journalist/dickson
Dickson Ofori Siaw is an experienced Ghanaian journalist who has worked with credible news outlets, including Ghanafuo.com where he serves as the Head of Content and Editor-at-Large. He also serves as the Editor at iGhanaian.com
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