The launch of the Ghana Music Xperience (GMX) streaming platform has been hailed as a momentous occasion for the music industry in Ghana.
The event, which took place on October 30, 2024, at the De Iconic Events Centre in East Legon, brought together key stakeholders from the entertainment industry and government officials.
Notable attendees included Vice President and NPP Flagbearer Mahamudu Bawumia, Tourism, Creative Arts, and Culture Minister Andrew Egyapa Mercer, MUSIGA President Bessa Simons, and Ghana Tourism Authority CEO Akwesi Agyeman.
The event also saw a gathering of prominent figures from the entertainment world like E.L., Zapp Mallet, Hammer Of The Last 2, Appietus, Samini, Fred Kyei Mensah, and Kaywa, with a special performance by traditional artiste King Ayisoba.
Dr. Mahamudu Bawumia, speaking as the special guest of honor, described the launch of the GMX music streaming app as a historic moment for Ghana.
He emphasized the significance of having a locally made streaming app that showcases the best of Ghanaian music, from classic tunes to current hits, spanning various genres such as highlife, hiplife, afrobeat, and traditional rhythms.
The GMX platform offers users a comprehensive music experience tailored to the Ghanaian audience, allowing them to discover emerging talent and enjoy a seamless listening experience.
This development represents a significant step forward for the music industry in Ghana, providing a platform for local artists to showcase their talent and reach a broader audience.
