A new Ghanaian-owned music streaming platform called Ghana Music Xperience (GMX) has been introduced in Accra.
The launch event took place at the De Icon Centre on October 30, 2024. This platform, operated by Omni Strategies with support from the Ministry of Tourism Arts and Culture, aims to promote the local music industry.
Vice President of Ghana, Dr. Mahamadu Bawumia, who is also the flag bearer of the New Patriotic Party (NPP), had previously announced the government’s partnership with a private enterprise to launch the GMX app during a meeting with creatives.
Dr. Bawumia expressed his optimism about boosting the music business in Ghana through this collaboration.
According to Dr. Bawumia, GMX represents more than just a music streaming device; it symbolizes the preservation of culture, support for artists, and the use of technology to stimulate economic growth in the creative arts sector.
Ato Aduenu Tandoh, the General Manager of Omni Strategies, emphasized the importance of stakeholders in the music industry and music consumers in achieving the platform’s goals.
The launch event was attended by key figures such as the Chief Executive Officer of the Ghana Tourism Authority, the Minister of Tourism, Arts and Culture, the President of the Musicians Union of Ghana, and the Marketing Manager of Ghana Music Xperience. The GMX platform is set to be operational starting in January 2025.
This initiative signifies a ‘Ghana First’ agenda, encouraging private entities, investors, and creative minds to join forces in supporting local artists and facilitating their growth.
