Kankan Bizin, the frontman of Dark Suburb, a Ghanaian alternative rock band, has shared his concerns about the state of the music industry in the country. In an interview with Joy News, he expressed his belief that the industry is not fully utilizing its technical and business capabilities.
Bizin emphasized that there is a misconception among industry professionals regarding the expertise required to navigate the music business effectively. He highlighted the expectation for musicians to take on roles beyond their musical abilities, such as handling marketing and promotion, which should ideally be managed by experts in the field.
He attributed this underestimation to factors such as limited resources, lack of awareness, and inadequate training within the industry. Bizin warned that by not tapping into the full potential of available resources, the Ghanaian music industry could be missing out on opportunities to innovate, expand, and compete on a global scale.
Dark Suburb, known for their unique blend of alternative rock and Afro-Rock, has been making waves in the Ghanaian music scene since their formation in 2014. The band’s captivating performances and mysterious concept have earned them a loyal following, leading to sold-out concerts and widespread acclaim.
As the music industry continues to evolve, it is essential for stakeholders to recognize and harness the full range of technical and business capabilities at their disposal.
