Ayoba, in partnership with MX24, a renowned media network in Accra, Ghana, is excited to announce the immense success of the Ayoba MXBeatz Music Festival in Ho, Volta Region.
The event, part of a series dedicated to celebrating Ghanaian music and culture, featured top-notch performances and attracted a vibrant crowd of students, highlighting the country’s rich musical talent.
The festival, a series of music concerts held in universities across Ghana, took place at the Ho Technical University in the Volta Region. It showcased electrifying performances from popular artists such as Chief One and DopeNation, who delivered their hit songs to an enthusiastic audience.
Notable moments from the evening included DopeNation’s performance of ‘Zormizor (Asabone)’ and Chief One’s rendition of ‘TOYOTA,’ which quickly became crowd favorites, infusing the venue with energy and excitement.
Speaking about the collaboration, Olivier Prentout, Chief Marketing Officer at Ayoba, expressed, “This partnership with MX24 has been crucial in discovering and supporting new talents, and providing high-quality entertainment to the youth of Ghana, while introducing them to the fun music, chat, and channel features of the Ayoba app.”
The #ayobaMXBeatzMusicFestival not only served as a platform for artists to engage with their fans but also promoted the use of the Ayoba app as a hub for music streaming, entertainment, and interaction. Attendees enjoyed seamless digital engagement through the app, enhancing their festival experience through the MX24 channel and microapp.
Jerome Garth, Head of Program at MX24, remarked, “We are proud to have Ayoba as headline sponsors of the #ayobaMXBeatzMusicFestival as it contributes to the vibrant music scene in Ghana.”
The success of the festival in Ho underscores the power of collaboration and innovation in entertainment. The event demonstrated Ayoba’s commitment to fostering community engagement among the youth and aligning with the app’s mission of empowering and entertaining users across Africa.
The next and final leg of the tour for the year is scheduled for October at the University of Ghana, Legon, in Accra. For more details about upcoming events and partnerships, please visit the MX24 channel on Ayoba.
Ayoba, launched in May 2019, has garnered millions of users, with over 35 million monthly active users. The app offers users free access to a variety of digital and rich media services through channels, microapps, and payment solutions, all within an African super-app.
Highly localized and tailored to African consumer needs, Ayoba supports 22 relevant languages. Users can send and receive encrypted messages, share media files, subscribe to channels, and access family-friendly localized content aimed at entertaining, educating, and empowering communities. The app is available for Android users on various platforms and the Ayoba website.
