In an exciting development for the creative industry, the Cannes Lions International Festival of Creativity has officially launched its ‘See It, Be It’ initiative in Ghana. This program is designed to empower and elevate women in the creative sector, addressing the gender imbalance that persists within the industry.
The ‘See It, Be It’ initiative aims to provide women with invaluable opportunities, mentorship, and resources to help them thrive in creative roles. By fostering a supportive environment, this initiative seeks to inspire the next generation of female creatives, encouraging them to take bold steps in their careers.
The launch event drew a diverse audience of industry professionals, showcasing the importance of representation and inclusivity in creativity. Attendees engaged in discussions on the critical role women play in shaping innovative ideas and driving the industry forward.
With this debut in Ghana, ‘See It, Be It’ aims to create a lasting impact, encouraging collaboration between established leaders and emerging talents. This initiative is not only a testament to the growing recognition of women’s contributions to the creative fields but also a call to action for continued support and advocacy.
The Cannes Lions festival has long been a platform for showcasing excellence in creativity, and the introduction of ‘See It, Be It’ in Ghana marks a significant step towards greater gender equality and empowerment within the industry.
