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Beef and Brows : Selena Gomez’s billionaire makeup brand’s rise over Kylie Jenner’s company

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Selena Gomez and Kylie Jenner, two former friends, have found themselves in a rift due to their successful cosmetics companies.

Selena, aged 32, has recently been declared a billionaire by Forbes and Bloomberg, with 80% of her wealth coming from her makeup line, Rare Beauty.

On the other hand, Kylie, aged 27, earned her billionaire status a few years ago with her cosmetics brand, Kylie Jenner Cosmetics.

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Selena’s Rare Beauty, founded in September 2020, offers a range of vegan and cruelty-free products to help users feel good inside and out.

The brand includes makeup products, fragrance mists, body wash, and more. Selena holds a 51 percent stake in the company and has been able to diversify her income streams to reach her impressive net worth of $1.3 billion.

On the other hand, Kylie’s cosmetics brand, Kylie Jenner Cosmetics, was established in 2014 and quickly gained popularity with products like the Kylie Lip Kits.

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While Kylie initially secured her billionaire status through a deal with Coty Inc., her business has faced challenges that have led to doubts about the profitability of the company.

Amidst their successful businesses, rumors of feuds and drama between Selena, Kylie, and the Jenner sisters have plagued the former friends over the years.

Speculations have arisen due to their competing businesses and relationships, with social media posts and interactions adding fuel to the fire.

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Most recently, interactions on TikTok have sparked rumors of tension between the two, although both stars have denied any shade being thrown.

Despite the drama, both Selena Gomez and Kylie Jenner continue to thrive in their respective cosmetics ventures, solidifying their places as successful entrepreneurs in the industry.

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Stephen Nartey
Stephen Nartey
I'm Stephen Nartey, a Ghanaian journalist, blogger, and news reporter. I'm an Editor at Ighanaian.com, my love for journalism and news reporting is driven by passion particularly about entertainment and general news. Please contact me on 0244952467 at your service.
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