AFROSON1C X, a new and exciting showcase festival and industry conference that combines music, technology, and the arts, is set to launch in Accra, Ghana in 2026. The main goal of AFROSON1C X is to connect African creatives with global opportunities, promote cross-cultural collaborations, and shape the future of the industry in West Africa.
In a groundbreaking move, AFROSON1C X has announced a partnership with SXSW London, scheduled for June 2 to June 7, 2025. The inaugural edition of SXSW London will feature headline performances by Tems and Idris Elba.
As an official co-curator, AFROSON1C X will present a handpicked lineup of exceptional talents from West Africa, providing these artists with a significant international platform at the debut edition of SXSW London. This partnership emphasizes the diverse and rapidly growing music scene in West Africa, bringing fresh and dynamic sounds to new audiences.
Renowned for its celebration of music, film, and interactive industries, South by Southwest (SXSW) is one of the most influential festivals in the world. The AFROSON1C X stage at SXSW London will introduce a wave of exciting talent, bridging the gap between Africa and the global music industry.
Tom Russell, the Founder of AFROSON1C X, expressed his excitement about the partnership with SXSW London, stating, “SXSW is the world’s premier industry showcase festival and conference – a mainstay in the music business calendar for many years.
Being named a co-curator for its inaugural London edition is a significant moment for AFROSON1C X. This partnership underscores our commitment to nurturing a thriving music industry in West Africa and sets the stage for our debut festival in Accra in 2026.”
AFROSON1C X aims to create a platform for African creatives to showcase their talents, connect with global opportunities, and contribute to the growth and development of the music industry in West Africa.
