Ghanaian music producer Richie Mensah has recently shared valuable insights on what it takes to succeed in the highly competitive music industry.
While many may believe that talent is the most important factor, Mensah believes otherwise.
Mensah, who has worked with top artists such as Kuami Eugene, KiDi, and MzVee, outlined four key elements that are essential for success in the music industry.
These elements include discipline, marketability, business acumen, and industry knowledge. According to Mensah, these factors often outweigh raw talent, and many talented artists struggle to make it big due to a lack of these vital skills.
The music producer’s perspective has sparked a lively debate among netizens, highlighting the ongoing discussion around the importance of talent versus business savvy in the music industry.
Mensah emphasized that musicians need to go beyond their talent and focus on developing skills in marketing, business, and industry knowledge in order to thrive in the industry.
