Award-winning Ghanaian gospel musician, Joe Mettle, has firmly stated his position on partnerships with alcoholic brands. In a recent interview on Daybreak Hitz with Andy Dosty, he made it clear that he will not accept any sponsorship from such brands, especially when they offer support for his events.
Mettle emphasized the importance of aligning himself with brands that complement his values and messaging. “Aside from faith, you can only work with brands that complement what you do,” he remarked during the interview.
When asked about the possibility of accepting sponsorship from an alcohol brand that prefers not to be named, Mettle expressed uncertainty. “With brands that give sponsorship and do not want to be mentioned, that is the silent sponsors. Because silence is silent, I don’t know what I will do about that now though,” he shared.
Additionally, Mettle highlighted that a company’s sponsorship is not free, as there is an expectation of repayment in some form. “A company’s sponsorship is mostly not free since no matter what, you will be required to pay it someday since you will be invited on their stage,” he explained.
This reaffirmation of his stance on partnerships with alcoholic brands showcases Mettle’s commitment to upholding his principles and values as a gospel artist. By prioritizing collaborations that align with his beliefs, he continues to set a positive example for his fans and the industry as a whole.
