The Minister for Tourism, Arts, and Culture, Ablah Dzifa Gomashie, has officially announced the commencement of the 17th edition of Panafest and the Emancipation Day celebrations in Accra.
This year’s theme, “Let Us Speak of Reparative Justice – Pan-African Artistic Activism,” sets the tone for a meaningful exploration of cultural identity and social justice.
Gomashie described the event as a “reawakening of a global cultural mission,” which aims to promote unity, cultural pride, and transformative socio-economic change through artistic expression.
Since its establishment in 1992, Panafest has provided a vital platform for Africans both on the continent and in the diaspora to reflect on their history and reconnect with their roots.
“Activism can happen at different levels, with different people, at different times. What’s important is that it must be continuous,” Gomashie explained, emphasizing the need for ongoing cultural engagement.
The upcoming Panafest will take place from July 18 to August 1, 2025, across several significant heritage sites, including Cape Coast, Elmina, Assin Manso, Ada, Keta, and parts of northern Ghana.
The agenda features an array of activities, including dramatic reenactments, academic symposiums, youth-led discussions, exhibitions, and healing rituals— all aiming to address historical injustices and shape a new African identity.
Panafest and the Emancipation Day celebrations are also integral to the Black Star Experience, a flagship initiative under the leadership of President John Dramani Mahama, designed to position Ghana as a key destination for heritage tourism and investment from the diaspora.
Describing the festival as “an immersive journey that binds Ghana’s rich past to a bold and prosperous future,” the Minister underscored the growing economic significance of the tourism sector.
In 2023, Ghana is expected to generate $3.8 billion in tourism revenue, with tourists spending an average of over $3,700. The industry also presents numerous job opportunities in areas like event planning, costume design, heritage site management, and local crafts.
Gomashie reiterated the importance of collective healing, referencing the deep-rooted trauma resulting from slavery, colonization, and displacement that has affected both Africans and their descendants abroad.
“Until we acknowledge that something profound has happened to us, healing will not take place,” she asserted, encouraging deeper engagement with African culture and identity.
In a powerful closing statement, she called for unity, proclaiming, “We face neither east nor west. We face forward.”
The Minister urged the media, artists, scholars, youth, and members of the diaspora to help amplify Ghana’s cultural narrative, portraying the festival as “a recall of all African children” and a crucial tool for cultural diplomacy and renewal across the continent.
