Ghana has emerged as a top destination for tourists, both from within the country and internationally.
Initiatives like Beyond the Return and the December in GH events have played a significant role in boosting domestic tourism by encouraging Ghanaians and visitors to explore the country’s rich history, culture, and natural beauty.
The journey towards Beyond the Return began with the Year of Return in 2019, which marked 400 years since the first enslaved Africans were brought to the Americas.
This historic year saw a massive influx of visitors to Ghana, including African Americans, Afro-Caribbeans, and people of African descent from around the world. The Year of Return was not just a travel campaign but an invitation to reflect on the African diaspora’s history and celebrate the resilience of the African people.
Building on the success of the Year of Return, the Ghanaian government introduced Beyond the Return in 2020 to continue the engagement between Ghanaians abroad and their home country.
This initiative aimed to make the connection between the diaspora and Ghana more sustainable, promoting year-round tourism and investment. One of the key components of Beyond the Return is the December in GH events, which have become a highlight of the Ghanaian tourism calendar.
December in GH is a month-long celebration during the holiday season, bringing together locals, the diaspora, and international visitors for music festivals, art exhibitions, cultural performances, parties, and tours.
The festivities have significantly boosted domestic tourism, with Ghanaians across the country increasingly participating in the events and supporting local businesses, hotels, and tour companies.
The impact of Beyond the Return and December in GH on domestic tourism can be seen in increased local travel, a boost to the local economy, a sense of cultural pride and awareness, and a focus on sustainable tourism practices.
Ghanaians are discovering regions and experiences they may have overlooked before, creating job opportunities, and deepening their appreciation for the country’s diverse cultures.
