Grammy-nominated African music sensation, Ayra Starr, is set to thrill fans with a special YouTube Live concert streamed globally from Nairobi, Kenya.
The event, in partnership with Raha Fest, will mark the release of her highly anticipated sophomore album, “The Year I Turned 21”.
Ayra Starr, known for her unique melodies and soulful blend of Afrobeats and pop, has captured international attention with hits like “Bloody Samaritan” and “Rush”.
Her journey to stardom has been propelled by platforms like YouTube, which have allowed African artists to reach audiences worldwide.
The concert promises an intimate experience as Ayra Starr performs new tracks from “The Year I Turned 21” along with fan favorites.
Fans, lovingly referred to as Mobstarrs, will also have the chance to engage with Ayra Starr through the “Woman Commando” YouTube Shorts challenge.
Nairobi, with its rich music scene, deep cultural roots, and a young population that adores Ayra Starr, provides the perfect backdrop for this electrifying performance.
The city was chosen as the ideal location for her first YouTube Live concert due to her growing fan base across Kenya and East Africa.
Speaking about the upcoming concert, Ayra Starr expressed her excitement, “Performing live is where I get to connect deeply with my fans, and I’m so excited to do this on a global scale from Nairobi.
This album means so much to me, and I’m looking forward to sharing it with everyone through YouTube.”
YouTube has played a significant role in promoting African music to a global audience, with over 70% of watch time on Nigerian content coming from outside the country.
The platform continues to amplify the voices of artists like Ayra Starr who are shaping the music scene today.
