Ghanaian musician and broadcaster, Blakk Rasta, has raised concerns about the short lifespan of songs in today’s music industry.
In an interview with Roselyn Felli on Joy Prime, Blakk Rasta lamented that many songs tend to fade quickly because artists are too focused on following trends.
He recalled a statement by Lucky Dube, who said he didn’t set out to make hits but rather to convey a message through his music.
Blakk Rasta shared that whenever he tried to create a hit song, it would always escape him, emphasizing that hits are often tied to trends unless they break new ground.
Blakk Rasta used Stonebwoy’s track ‘Jejereje’ as an example, expressing disappointment that the song, which he initially thought would be a massive hit, lost momentum after just a week.
He also pointed out that other songs like King Paluta’s ‘Aseda’ and ‘Makoma’ were overshadowed by ‘Jejereje’ but also didn’t have a lasting impact.
Despite generating excitement and controversy with its lyrics, ‘Jejereje’ failed to sustain its popularity beyond a few days. The song, released in September 2024, amassed over 1.3 million views on YouTube, indicating a strong initial reception but a quick decline in relevance.
