Ruger, the 24-year-old Nigerian singer, has had a remarkable year filled with bold moves and new beginnings.
After parting ways with his old record label to establish his own, Ruger has gained a deeper understanding of the music business and a sense of control over his career.
In a recent interview, Ruger expressed his newfound enlightenment and peace with the path he has chosen.
As he prepares for his first headline show in London, he exudes confidence and excitement about the role the British capital plays in amplifying Afrobeats music on a global scale.
What sets Ruger apart is his distinctive use of Jamaican Patois and his refusal to conform to repetitive melodies, giving his songs a fresh and energetic vibe.
His sound is a fusion of African roots and global influences, shaped by the Jamaican artists who inspired him during his upbringing in Lagos.
One of Ruger’s most significant hits, “Asiwaju,” has garnered millions of streams and views, solidifying his position in the music industry.
Reflecting on his journey, Ruger recognizes the impact he has had on emerging artists who look up to his unique style and energy.
Despite a publicized feud with fellow Nigerian singer BNXN (formerly Buju), Ruger emphasizes the importance of growth and collaboration in the music industry.
The former rivals have since reconciled and released a joint album, showcasing their evolution and unity.
Looking ahead, Ruger has his sights set on collaborations with global superstars like Doja Cat, Future, and Adele.
He believes in the power of individuality and advises aspiring artists to find what sets them apart to elevate their brand.
As the Afrobeats genre continues to expand globally, Ruger remains committed to staying true to his craft and delivering quality music to his fans.
He acknowledges the changing landscape of the industry but chooses to focus on the present and give his best on stage.
