Nollywood actress Patience Ozokwor has said that the invasion of telenovelas into the Ghanaian movie industry is not different from Nigeria.
Speaking at a conference at the Precious Seed Chapel in Tema recently, the actress-turned-evangelist noted that the Nigerian movie market is also being swallowed by series and episodes of Telenovelas showing to their audience.
‘‘We have the same problem with Zee World and Telemundo. It’s really eating into the industry…what it means is that we are facing challenges and so now, we need to do something that will make our people come back to us. You can’t force them because it’s a market; everybody goes for what they want. We need to also find out why they have thrown our own away,’’ she said.
Patience advised that movie producers in Africa started doing films in episodes and series because that is what is in vogue now and has been accepted by the audience.
‘‘One thing I have personally observed is that these telenovelas are telling serial stories. If you watch it, you would want to watch the next episode so people are usually eager to watch what will eventually happen to this character. So if that’s what people want, we start doing it for them. We need to tell serious-minded stories…they (telenovela characters) don’t act well,” she said.
“Their costuming is even wrong. What they criticize us for is exactly what they are doing. So why are people dropping us and watching what they are criticizing? For example, you can see someone who goes to bed fully made up and in a flashy dress and wakes up and still runs around with that. It makes me wonder why people are not talking about that. That means people are not watching those things; they are actually only interested in the storyline,” the actress added.
In Ghana, the issue of telenovelas is a big one. Recently some movie producers in Kumasi petition the Asantehene Otumfuo Osei Tutu II over influx of telenovelas in Ghana.
According to most Ghanaian movie makers, these foreign films have caused a decline in demand for their local movies.
By: Kwame Dadzie/citifmonline.com/Ghana
Published on 11 October 2017 | 9:22 am at Source