The emergence of telenovelas in recent times which appears to be receiving a high patronage to the neglect of the local movie industry appears not to be peculiar to Ghana alone.
Nigerian movie industry has also been hit by this sad development as renowned Nollywood actress, Patience Ozokwor is appealing to regulators to find ways of curbing the situation before it hits the roof.
According to her, Nollywood is retrogressing because local content has been relegated to the background in view of the upsurge in the patronage of these telenovelas.
During a seminar at Precious Seed Chapel in Tema-Ghana, the Veteran Nollywood actress bemoaned the rejection of local movies by the populace who tend to embrace these foreign drama series.
‘‘We have the same problem with Zee World and Telemundo. It’s really eating into the industry…what it means is that we are facing challenges and so now, we need to do something that will make our people come back to us. You can’t force them because it’s a market; everybody goes for what they want. We need to also find out why they have thrown our own away,’’ she submitted.
‘‘One thing I have personally observed is that these telenovelas are telling serial stories. If you watch it, you would want to watch the next episode so people are usually eager to watch what will eventually happen to this character. So if that’s what people want, we start doing it for them. We need to tell serious-minded stories…they (telenovela characters) don’t act well. Their costuming is even wrong. What they criticize us for is exactly what they are doing.
‘So why are people dropping us and watching what they are criticizing? For example, you can see someone who goes to bed fully made up and in a flashy dress and wakes up and still runs around with that. It makes me wonder why people are not talking about that. That means people are not watching those things; they are actually only interested in the story-line,’ she indicated.
Published on 11 October 2017 | 10:11 am at Source