Rap star Kendrick Lamar gave a memorable performance at the Visa Cash App RB Formula One Team 2024 season launch in Las Vegas.
Lamar, dressed in a suit and bright neon sneakers, took the stage built like a catwalk in Sin City and sang some of his greatest hits. His setlist included “Humble,” “Alright,” “Bitch, Don’t Kill My Vibe,” “Swimming Pools (Drank),” “Loyalty,” “Money Trees,” “Love,” and “DNA.”
Lamar was joined by Baby Keem as they performed “Family Ties” to close out the show. A star-studded crowd attended the event, with attendees such as Simu Liu, Janelle Monáe, Gabrielle Union, Terry Crews, Victoria Monét, Olivia Culpo, Drew “Druski” Desbordes, and Josh Richards.
The event took place at a custom-built immersive event space across from The Wynn Resort, in partnership with The h.wood Group and Red Bull. Athletes like Odell Beckham Jr., Aly Raisman, Josh Allen, Saquon Barkley, Jahmyr Gibbs, and Megan Rapinoe were also present.
Lamar’s performance serves as a precursor to Sunday’s Super Bowl halftime show where Usher will be headlining.
The event will air live on CBS from Allegiant Stadium in Paradise, Nevada, when the reigning champs Kansas City Chiefs take on the San Francisco 49ers.
The pre-show festivities will also feature performances from Reba McEntire (“The Star-Spangled Banner”), Post Malone (“America the Beautiful”), and Andra Day (“Lift Every Voice and Sing”).
The news of Lamar’s successful performance comes after he and other artists won an Emmy for their 2022 Super Bowl halftime show, solidifying his status as a music industry heavyweight.
